Got your own craft trading stall? Now build your clientele and find gigs!

by Leslie Crews of LNC Greetings

Now that you've learned how to start an indie business, and how to build your own craft trading stall, I will happily share with you my methods for finding gigs for said craft stall and building a list of clientele.

Consult the classifieds. Get a copy of your local newspaper and look through the classified ads section for any upcoming craft fairs and shows, community bazaars, flea markets, and yard/car boot sales. These events can be great sources of revenue, but be sure to snag a reservation for a space/booth quickly and before the deadline!

Provide a demonstration or show. Consult the yellow pages to find local stores selling similar, locally-made items and offer to conduct a demonstration or show. My suggestion is to not mention that you are willing to do a free demonstration or show, because merchants may be willing to actually PAY you an amount for hosting your show! Schedule the event with enough time to advertise. Ask a few of your friends to come and support your event. If the merchant sees that you brought a huge turnout, then s/he will likely invite you for an encore presentation!

The internet is your friend. Don't forget to consult the Internet for events (both local and abroad). Check online for websites dedicated to your local community to see if they're advertising flea markets, craft fairs or similar events. Many craft and indie supported magazines host craft fairs and events. Check out their websites. Warning: Booth spaces can be expensive for special craft fairs hosted by craft magazines, so be sure you are comfortable with taking that chance.

Contract your services! Offer to contract your services during the holiday seasons to local shops selling similar goods. Offer to set up your table in their store for 2-3 weeks during the holidays to take custom orders from their clients. Agree to pay the store a certain percentage of the revenue (if the store requires such an arrangement). Invite your friends to shop at the stores that agree to contract your services. You've gotta support those supporting you! :)

Keep an accurate record of your clientele for future events and for booth show opportunities. As your list expands, so will your chances to establish your biz (without necessarily becoming part of 'The Establishment'.)

Lastly, for absolute beginners, talk to people. If you're not at a stage where you're willing to take a risk and spend money, the best thing you can do is talk to existing stallholders and ask nicely for information that could help you. Ask how much they pay for their stall, where they've set up their stall before, and what works best for them. Explain to them what you do, and perhaps show them some of your wares so they can see that you're genuine. Ask them politely if they have any tips for beginners - you'll be surprised at the insider information they'll hand out, whether it's how to buck the system, or how to survive five hours standing in one spot in the cold during winter. Ask them what the risks, if any, might be of setting up an unlicensed stall for as long as you can on the street before being moved on. Never be afraid to talk to someone who's already been there.

by Leslie Crews of LNC Greetings - she makes nice greeting cards, you know...

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