Message from the first Mookychick

Hello there. I'm Magda Knight. I'm the editor and captainess of Mookychick, having co-created it in 2006 with the lovely Miss Amanda. If you check our messageboard community, you'll see that Mookychick is more than the sum of its parts. All our members actively help each other, like victorian sisters - and you won't find a wittier, prettier, thinkier, fierier or kinder bunch anywhere.

I wanted to create an online finishing school for the alternative young miss of today. I knew there were lots of alternative girls - and women - and, hell, boys and men too - out there who didn't want to constrict themselves with a label, but knew they were somehow part of a tribe. Any label can hold you back, even if it's a cool one like goth, emo, geek or vixen. It's time to transcend the labels and recognise you belong to a greater tribe - one that's drawn to the alternative in many forms, and one that appreciates humour, intelligence, beauty and downright sexiness in all aspects of life and growing older - even if the beauty's hard to recognise at first.

You're welcome to call me a lipstick feminist. Call me whatever you want - just call me! I love being asked questions, so if you'd like to ask me anything, whether it's for an interview or for general advice, just email me on editor@mookychick.co.uk. I'll be happy to reply.

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Lovely. But what IS this Mookychick you speak of?

• Mookychick is the indie bible for babes with attitude.
• Mookychick is a weekly online magazine for alternative women. We regularly feature alternative style, beauty, health, relationship and careers advice, music and general alternative culture. If you look closely, you'll see we're into social activism and come up with how-to guides on everything from casting a spell that actually works to making a fruit bowl out of a record. These are life skills we're talking about!
• Mookychick is a diverse online community.
• Mookychick is an elite finishing school for the modern young miss of today. Make the most of who you are and suck as much of the juice from life's pomegranate as you can. It's obviously more important to make your mark on life than it is to bag a rich boyfriend or get in and out of a sports car correctly.
• Mookychick keywords are: information, playfulness, opinion, action and generosity of spirit.
• Mookychick is an unstoppable army. We've checked the records, and it appears that you are its only soldier and general. Welcome to Mookychick.
• Be mooky, not pooky.
• Join us...

I see. And what does it mean to be 'mooky'?

Moo·ky
adj. moo·ky·er, moo·ki·est
old. moo.kie
Irish. Muh.kièic

1. kooky
2. cool
3. intelligent
4. funny
5. alternative
6. leftfield
7. stylish
8. irreverent
9. inspired
10. adventurous

Can be used (very broadly) in street slang for any particularly wonderful inanimate objects eg, 'That's a mooky pair of strides you're sporting, missy' or 'My, those strawberries look mooky enough for my strawberry daquiris' etc.

To be called a Mookychick (n) is verily an honour most high. Indeed, the mooky state of earthborn demi-goddess of the cool and quirky is something of which we all aspire. However, as the mookychick tribe is not totally exclusive, we urge all wannabes to fake it till you make it. It may take hours of practice, but is well worth the effort. You can up your mook-factor by putting on cool sunglasses and some impossibly high heels every morning, possibly nekkid, looking in the mirror and reciting the following affirmation: "I am mooky, I'm the bitchin'est mookychick in the whole damn universe, I'm an unstoppable army of one and I rock my world." You may like to try different accents for a more cosmopolitan, international mooky vibe. We recommend Mexican. Yi yi yi!

Here is an excerpt from a little-known book of hippy-cool, beatnik style from the late 50s, which may give the wannabe mookychick a few helpful pointers:

"This chick walked into the party, head held high. Suddenly the whole world as we know it stopped spinning and orbited just round this cool babe's shades. Stealthily, she moved from one person to the next speaking in a different language to each, everyone captivated by her sharply-crafted wit, her confident ease in flitting from subject to subject. Everyone dug her vibe, man. Sure, she was mooky..."

The highest accolade one can give to a human with a penis between his legs is to call him a mookychap. Or a mook. Or a mookybloke. But he would have to work very, very hard for the title eg: buy you loads of presents, let you shout at him when you have PMS, let you practice driving in his nice new car when you're just learning, download mp3s of your favourite music and be adventurous and athletic in bed on demand, etc, etc, but he must still be 'real' and tell you when you're being too hoity-toity or moany with the old PMS, so long as he makes it clear he loves you implicitly. So, as you can gather, a bit of a rare breed. If anyone out there knows of a mookychap, please send us details. We'd be interested to know what they look like (so we can spot them and capture them for our mooky love harem).

Pooky (adj) - opposite of mooky. Dull, thick, uninspired, conservative, boring, lacklustre, small-minded.

Basically, can be used for anything or anyone you don't really like.

How are you feeling? Pooky.

Do you like my new clothes? No. They're pooky.

Do you want your last bit of cake? No, it's made of something unnaturally foul and tastes impossibly pooky.

A final message of love from us to you

One day we woke up with a hangover and thought "our hair looks crap. But yesterday it looked FANTASTIC. And every boozy spot on our face is grateful it's been able hang out with us for awhile."

Every day can be this beautiful. Let's make every day a mookychick day.