About Mookychick

mookychick alternative fashion and feminism


“Feminism for all” pretty much sums up the entire ethos of Mookychick” – For Books’ Sake

“I’ve been a fan of Mookychick for years” – Jane Goldman

Mookychick is an inclusively feminist alternative lifestyle site. We love collaboration. Join us!

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Community forum


DID YOU KNOW? Mookychick has been going for over ten years. It first came into being in 2005. A quick scout of the forum will reveal we’re more than the sum of its parts. Members of the mooky community actively help each other – and you won’t find a wittier, thinkier or kinder bunch anywhere.

We want to provide a safe home for all those alternative people who don’t want to constrict themselves with a label, who know that life isn’t binary. We’re all part of a tribe that appreciates humour, intelligence, beauty and downright sexiness in all aspects of life – even if life is tough and it’s hard to always be kind to oneself.

Here at Mookychick, we look forward to a day when talking about feminism is as unnecessary as turning to the stranger next to you and going, “Wow, do you like breathing? Breathing’s BRILLIANT.”

We look forward to a day when feminism is as obvious and accepted as breathing. Unfortunately, that day is not yet here.

Say hello, chat to us and send us your stuff. New collaborators, partners and contributors are always welcome! If you want to write for Mookychick, check out our submissions page and say hi.

About Mookychick

Mookychick Online was created in 2005 by Magda Knight and Amanda Prouten, two ex-Goths who knew that people are more than the sum of their wardrobes, their make-up and their kissing/fellatio technique. Mookychick was initially intended to be a print publication taking up the mantle of Jane (the now-defunct US magazine). A national British publishing company expressed interest but it never made print. Instead the internet opened its doors and Mookychick went global.

Mookychick is a magazine and community dedicated to growing up with an alternative mindset, dispelling the myth of subcultural barriers (Goth vs. Indie? Christian vs. Witch? How reactionary) and broadening horizons.

Yes, it aims to hold feminism at its core. But that’s like saying a person aims to breathe now and then. Many of its readers have found each other on the forum, gone to festivals and college together, grown up together. It is a truly self-policing and self-defining community of alternative women, trans people and non-binary folk of all ages and interests.

In its first five years the readership grew exponentially, proving to the world that women wanted to define themselves by their agency and curiosity, not just their dress sense and taste in music. Without the rise of communities and websites like Bust and Mookychick, ‘finding the others’ would have been… harder.

We’ve have several campaigns on the go at Mookychick, including the Feminist Flash Fiction competition. We’ve also helped readers set up their own online magazines, providing mentorship to both journalists and editors as required. We aim to be a proactive resource – aiding others, who in turn aid the people they meet.

Incidentally, Mookychick has also been hugely supportive of alternative models who have been inspired by sites like Suicide Girls but are unprepared for the potential pitfalls of being a freelance, unpaid, occasionally abused alternative model. Our vocal support and informative resources have helped ensure that prospective alternative models are more informed how to go about their business. We’ve even helped place some of our readers in successful, trustworthy alternative modelling agencies.

If you’d like to feature Mookychick in an article, thank you so much. We are very grateful. We are also happy to chat about any aspects of Mookychick or alternative lifestyle or feminism tody.  Please contact the editor, Magda Knight at editor@mookychick.co.uk if you’re interested in featuring us in an article. We’d be thrilled to hear from you.

About editrix and co-founder Magda Knight

Magda Knight has edited Mookychick since its inception in 2005. She first started writing through a love of fantasy and comics, cutting her teeth on 2000AD when Judge Dredd still had a robot and a cleaner. Her dream of getting published in said comic was realised when she co-wrote a Judge Janus story with award-winning comics writer Grant Morrison (Batman, the X-Men, The Invisibles).

Since then, Magda has divided her time between occasionally winning writing contests for her cross-genre short stories, getting published in anthologies like “What Would Bill Hicks Say?” and editing Mookychick for over a decade.

She’s been delighted by not only the emotional connection the readers have with the site (more than a few of them have written directly to say that it has changed their life or helped them through horrific times), but also by the spirit of generosity and altruism the Mookychick website and community seem to engender. Its readers and community members have been empowering themselves for years, and Mookychick is honoured and grateful to have been a part of that.

Magda likes answering questions, and will be happy to answer yours.

Please email editor@mookychick.co.uk if you would like more information.

What does it mean to be ‘mooky’?

adj. moo·ky·er, moo·ki·est
old. moo.kie
Irish. Muh.kièic

  1. kooky
  2. cool
  3. intelligent
  4. funny
  5. alternative
  6. leftfield
  7. stylish
  8. irreverent
  9. inspired
  10. adventurous

Can be used (very broadly) in street slang for any particularly wonderful inanimate objects eg, ‘That’s a mooky pair of strides you’re sporting, missy‘ or ‘My, those strawberries look mooky enough for my strawberry daquiris‘ etc.

To be called a Mookychick (n) is verily an honour most high. Here is an excerpt from a little-known book of hippy-cool, beatnik style from the late 50s, which may give mooks a few helpful pointers:

“This chick walked into the party, head held high. Suddenly the whole world as we know it stopped spinning and orbited just round this cool babe’s shades. Stealthily, she moved from one person to the next speaking in a different language to each, everyone captivated by her sharply-crafted wit, her confident ease in flitting from subject to subject. Everyone dug her vibe, man. Sure, she was mooky…”

Pooky (adj) – opposite of mooky. Uninspired, lacklustre, small-minded.

Basically, can be used for anything or anyone you don’t really like.

How are you feeling? Pooky.

Do you like my new clothes? No. They’re pooky.

Do you want your last bit of cake? No, it’s made of something foul and tastes pooky.

A final message of love from us to you

One day we woke up with a hangover and thought “today our hair looks crap. But yesterday it looked FANTASTIC. And every spot on our face is grateful it’s been able hang out with us for awhile.”